THE CHICK GAME STORY
The Chick Game® is the latest must-have item for a hip girls' night out! This conversation game encourages women to reminisce about lost loves, analyze complex family relationships, discuss the ups and downs of their friendships, reveal their quirks, re-live high school and college memories, and dish the dirt. Its 222 questions range from the more serious, "Have you ever disapproved of a friend's spouse or boyfriend?" to the more frivolous, "What's the most important item in your make-up bag?" The Chick Game® is a hit at bachelorette parties, bridal showers and birthday parties, on women's weekends and road trips, and in dorm rooms. It's also at the center of the latest craze-slumber parties for grown-up chicks, as reported in a recent edition of the Wall Street Journal.
THE SQUIRRELLY GIRLS' MOTTO: "TRUST YOUR CRAZY IDEAS!"
About two years ago, the women who would go on to form Squirrelly Girls, Inc.—Colleen Walz, Kari Jensen Thomas and Gina Sauer—were having a bad day. These three friends, who worked together in the career center at a law school, couldn't have guessed that they were about to launch a very different career of their own. Suffering from cabin fever at the end of another too-long Minnesota winter, the chicks fantasized about what they would rather be doing that day, instead of sitting at the office. They all agreed what they really wanted to do was crack open a bottle of wine, find a cozy spot on a couch somewhere, invite over a bunch of girlfriends, and talk.
But the chicks realized that really juicy conversations—the ones where you learn things about your friends you never knew—often don't get going until about 3 a.m., when everyone is too tired to enjoy them. What if there was a game, they mused, that gave such conversations a little push-a funky game they imagined the characters on Sex and the City or Friends might sit around and play. And so, The Chick Game® was hatched. Despite the fact that they had no previous experience in the game or gift industry, the Squirrelly Girls took The Chick Game® from crazy idea to retail in just nine months, doing every aspect of the concept, creation, design, packaging and marketing on their own. Less than two years later, The Chick Game® could be found in more than 80 stores in over 30 states, one store in Canada, on several online retail sites, as well as on their own website at www.thechickgame.com. The Chick Game® has been featured in the Wall Street Journal, on local and nationally syndicated radio, and in newspapers and magazines across the country. But what the Squirrelly Girls remain proudest of, and what made their crazy idea work, is their strong commitment to each other and to their product. The Squirrelly Girls' mission is, and always has been, a simple one: to make sure chicks everywhere have as much fun together as they do.
